Developing Your Guiding Business

From Likes to Action: Social Media Marketing Strategy for Forest Therapy Guides

Felipe Benitez
Executive Director
Corazon Latino

This session will explore strategies and tactics on how to leverage social media and other digital channels to advance your practice and help enhance conversations around forest therapy.

Felipe Benitez has more than 15 years of experience designing and implementing strategic communications programs to enhance and protect the reputations of organizations, governments, companies, and brands. Through his prior work with leading organizations like United Way Worldwide, Fenton Communications, and Ogilvy Public Relations, Benitez has designed and implemented communications and outreach strategies for advocacy campaigns worldwide, from protecting the fundamental rights of indigenous groups in the Amazon to fighting climate change to helping protect the rights of immigrants in the United States.